Lightspeed has picked up two more companies in what is shaping up to be an acquisition spree for the Canadian point-of-sale software provider. The company today announced that it would acquire e-commerce platform Ecwid for $500 million, and NuOrder, a B2B ordering platform servicing wholesales, brands and retailers, for $425 million.
Together, the two deals underscore the long-anticipated consolidation trend swirling around the fragmented e-commerce industry, at a time when digital transactions are playing an ever more critical role in the COVID-impacted global economy, and smaller players are looking for better ways to compete against behemoths like Amazon and Stripe with a mix of tools and services addressing the various needs of merchants, brands, suppliers and everything in between.
“By joining forces with Ecwid and NuOrder, Lightspeed becomes the common thread uniting merchants, suppliers and consumers, a transformation we believe will enable innovative retailers to adapt to the new world of commerce,” said Dax Dasilva, founder and CEO of Lightspeed, in a statement. “As economies reopen and business creation accelerates, we hope to embolden entrepreneurs with the tools they need to simplify their operations and scale their ambitions.”
Lightspeed will pay $175 million in cash and $325 million in shares for Ecwid, and $212.5 million in cash and $212.5 million in shares for NuOrder, the company said. Both deals are expected to close at the end of September, pending regulatory and other approvals.
Lightspeed is publicly traded and has a market cap of about $9.4 billion. It has been on an acquisition march in the last several months, with the bigger picture being to build a complete, end-to-end, one-stop shop for customers beyond the basics of the point-of-sale software that helped the company make its name. That has also included acquiring Upserve in a $430 million deal in December to deepen its presence in the restaurant industry.
Ecwid itself has been around for years, initially making its name as a key partner of Facebook’s to help small businesses build commerce experiences on the social media platform, and eventually expanding to provide tools for merchants that use services like Square and Wix, as well as other third-party platforms like Instagram and Google — sometimes competing with but also potentially integrating with other e-commerce backends like Shopify.
The company — originally founded in Russia — had largely been under the venture radar until last year, when it raised $42 million from Morgan Stanley and PeakSpan Capital, to double down on growth.
And that growth has been good. It currently has 130,000 paying customers across 100+ countries and Lightspeed said it had revenue of more than $20 million in the year that ended in March, with growth of 50% year-over-year. The deal, which is subject to customary closing conditions and post-closing working capital adjustment, is expected to close during the quarter ended September 30, 2021 after the receipt of applicable regulatory approvals.
“The distinction between online and brick-and-mortar retail has disappeared. Lightspeed and Ecwid, two best-in-class platforms, will unite to truly empower businesses. By eliminating the barriers merchants face when selling online, we will only more rapidly achieve our common vision of democratizing retail for independent businesses worldwide and enrich the communities they serve,” said Ruslan Fazlyev, Ecwid CEO, in a statement.
NuOrder, meanwhile, will help Lightspeed deepen its role in supplier relationships and transactions — an essential cornerstone in how commerce works and one where Lightspeed had already been building a business, by way of its Lightspeed Supplier Network. NuOrder has 3,000 brand and 100,000 retailer customers — some of them include Canada Goose, Converse and Arc’teryx — and Lightspeed said that some $11.5 billion in orders were made through its platform in the year that ended in March.
Like Ecwid, NuOrder also posted revenues of $20 million in that period; its growth rate was 30% year-over-year.
“At NuORDER, we have been on a journey to revolutionize retail by building a global network for brands and retailers. The coming together of Lightspeed and NuORDER accelerates that vision exponentially. The power of connected commerce comes to life now,” said NuOrder co-founders and co-CEO’s Olivia Skuza and Heath Wells in a statement. “We are thrilled to join forces with Lightspeed to unlock transformative value for brands and retailers globally. This represents an inflection point in the history of retail.”
Small Business Financial Accounting Software and its Benefits
Definition of a Small Business:
Small business is termed as a privately owned organization, partnership, or sole proprietorship with a lesser number of employees and lesser resources as well as lesser annual revenue than a regular-sized business.
What is a Small Business?
While small businesses generally can implement the same quality management systems that are used in larger corporations, still they may face different challenges. Small businesses tend to have fewer human resources and less up-front capital to be dedicated to quality initiatives. As compared to a large enterprise, upper management commitment can be stronger in a smaller business and the communications within the company are more direct and straightforward.
Every small business owner requires to manage their accounts perfectly. Owning and utilizing the right accounting software simplifies this purpose or task.
Top 20 Financial Accounting Software Benefits:
Many Small Business Financial Accounting Software features may prove beneficial to you:
- Easy to customize invoices
- Sending of payment reminders to clients through the software application
- Enables the clients to pay through the credit cards
- Regular and loyal clients are dealt with differently
- Expense tracking with receipt attachments.
- Ability to sort out your transactions concerning which tax is implied on them
- Easily manage your expenses according to their tax deductions
- Generate detailed reports about your business and its finances
- Collaboration is super easy
- Business compliance features
- Cloud-based software
- Global accessibility feature
- Data encryption feature
- The software can be accessed on multiple devices
- Comprehensive billing and invoicing feature
- Offers all the features that a small business needs for managing its accounts
- Inventory tracking features
- Allows you to access the professionally written documentation of the software
- Client portal makes communication with clients easy
- Generates bills and keeps track of what you owe
The Small Business Financial Accounting Software depends on the type of business you are starting up or managing. The most important deciding factor is the available budget in the small business. Based on the availability of a reasonable budget you can purchase good software that reduces the cost of the human workforce. Dealing with a small business requires you to think more smartly and intelligently as the business decision making in such small-sized businesses is extremely critical and crucial.
If you are working on a very tight budget then you might be looking for free options to allow you to get equipped with the financial accounting software. Such software is desperately needed to manage your books correctly.
Cloud-based Financial Accounting Software:
The bookkeeping is all maintained and managed on the internet cloud along with the data encryption which determines the accurate protection and security of data. Now you can access your business information from any part of the world and control your small business efficiently. It also helps you in critical decision making which is extremely cautious for your business.
Moreover, the financial accounting software for small businesses is available in multiple languages so that more customers can come and avail the services of the software. It allows the diverse types of customers coming from different regional zones and areas.
Should you hire any Expert Accountant?
Managing your accounts makes clear sense when your business is small and easy to manage as compared to a large business. It helps you know the exact cash flow into your business which keeps you informed about your business fortunes. At any time and at any moment you can check your financial health situation and make decisions to improve the cash flow.
However, as your business grows it becomes inevitable that you may need an accountant as well. Legal and financial penalties can occur in case of poor bookkeeping.
Having the right accounting software will make a tremendous change and a huge difference to any small business. As your business grows your business needs require scalability and flexibility.
Does Accounting Software Handle Payroll?
Most of the accounting software options on the market today are allowed to integrate with the payroll systems. This feature ensures a high degree of compatibility between the two even if the developer companies are different. Both modules work together to allow maximum business efficiency and profitability.
What is the Conclusive Perspective?
In the market, there is much software available for your services and benefits for the small business but SMACC holds a significant place among all the software. You can not deny its savage importance and role while stepping ahead in your business performance with dignity and confidence. It is a cloud-based software that helps you improve your cash flow rate and directs your small business on the path of continuous growth and prosperity.
How Can Content Marketing Help Young Parents Get the Childcare They Need?
Childcare is a nightmare for young parents. Not only are they not surrounded by the type of community as a generation ago, but they’re struggling to get by. In the absence of such a support system, young parents will need all the help they can get. There are services out there that can help them with childcare. Content marketing can help lead them to the best ones.
Blogging for Young Parents
Blogging for advertising childcare services is a very effective strategy. Young parents, or parents of this generation, have a habit of reaching for Google when they have a question. Hence, blogs and websites that hold the answers can be valuable to them.
The entire premise of content marketing for childcare stems from this. When parents find a blog or a website that they can trust, it automatically puts them into a position to subscribe to it. This is why childcare businesses need to employ content marketing. They can get to a lot more people this way.
Blogs can help young parents find the information they need, as well as peace of mind. Sharing stories of fellow parents that are struggling, and interviews with happy families can help them get through parenting. Content marketing through blogs and using tools like video, images, and personal stories can be very effective.
Creating Content Partnerships
One great way to advertise childcare services is to create digital content partnerships with publications. You can publish on guest blogs or magazines to increase your credibility. This not only gets your attention but improves your authority on a certain subject. This can drive more sales towards you and even popularize you in the public eye as a trustworthy source.
Focus on Creating Valuable Content
As mentioned above, young parents in today’s world are bereft of the kind of support structure once present in societies. With more and more people moving away from home and living in apartments, families are becoming scarce. With people living in single apartments and drifting away from neighborhoods, it’s easier to be alone than ever before. This support structure breakdown leaves young parents on their own most of the time. Unless their parents or their relatives can come over and help them, they’re usually in a mess.
Think about it this way. This generation is so prevalent on their devices that they immediately Google something when they face a problem. It’s a reflex now more than a response. It’s something that we just deem automatic when we face a problem or have a question.
In this regard, valuable content can help young parents deal with their new responsibilities. For instance, blogs about how to feed children or how to help them sleep can help. Blogs about the most common illnesses or ailments that children have can also help them deal with tricky situations. Old remedies and tricks that still work that are passed down over generations can also help young parents raise children.
Valuable blogs can also offer young parents that are loyal readers some discounts for childcare services. They can be given special offers or invited to workshops where they can learn to be better parents.
Create Individual Landing Pages
Landing pages are great tools that can help get web traffic for businesses. However, they’re also great tools for customers to find exactly what they’re looking for. For instance, parents that live in Trenton would usually look for childcare centers in Trenton. Hence a landing page with keywords or key phrases like that or resembling that will track well for those searches. This can work for different countries, cities, regions, etc. Where ever young parents reside where they need childcare, landing pages can help them find what they need.
On the flip side, specific landing pages can also work for young parents that require specific types of childcare. Some childcare focuses more on sports and playing rather than education. Other childcare can focus more on the latter and less on the former. Hence, parents can choose which childcare to put their kids in depending on the information available. Specific landing pages that target parents that need these services will have a better chance of getting traffic.
Content marketing for childcare services can be a boon to young parents. It can be a window to many services they desperately need in the modern era. Well-written blogs with practical tips can help young parents in times of need by offering them several useful strategies on raising their children. Content marketing can also help parents gain from the wisdom of previous generations and current parents. By reading blogs written by middle-aged or senior parents, young parents may find some comfort and encouragement. All this makes content marketing a must-have strategy for childcare providers.
Real World Cases of Blockchain Entering Other Industries
Blockchain is a revolutionary technology that has begun to permeate into a range of other industries. From finance and medical healthcare to art and marketing, blockchain is disrupting and transforming whole fields as it continues to develop.
In this article, we’ll be taking a look at real world cases of blockchain being used within marketing, PR, and advertising. We’ll be discussing:
- De Beers
- and the Blockchain PR and Marketing industry as a whole
Let’s jump right into it!
Back in 2017, Spotify announced that they were going to begin to incorporate blockchain into their daily system of operations. Their plan was to use the decentralized database that blockchain runs on to give a more transparent picture to artists about who owns and earns on certain tracks.
They were about to do this as one of the main benefits of blockchain is how accessible it makes data. Instead of hiding data, every single blockchain transaction is completely transparent. By incorporating blockchain in this way, they have made it so you can see who is involved with a song on the platform. This extends from the singers and the songwriters all the way to the label that released the song.
This transparent form of data sharing allowed for artists, songwriters, and producers to always be fairly attributed with their own work. This eradicated the industry problem of people not getting total credit for their work and resulted in a much fairer system.
Matchpool is an application that uses blockchain currency trading to incentivize their users to participate in certain communities. For example, by using the Matchpool dating app, you’ll be able to receive Guppy Tokens. These can then be redeemed in the application, or purchased and traded or exchanged.
This payment for usage feature works as blockchain can more accurately record transactions. The unalterable style of blockchain ensures that everyone who spends X amount of time on the app is awarded the correlating amount of digital currency.
Alongside this, the incentivization this company uses makes sure that people flock to their products, loading up their networks and ensuring they run smoothly.
Having absolutely nothing to do with beer, this application is the very first platform that uses blockchain to track the history of a diamond. Within this application (named Tracr), you’ll be able to see an incredible wealth of data on a diamond – from where it was mined, to who cut and polished it, all the way to who currently owns it or at which jeweler it is located.
The transparency of blockchain ensures that this app gives accurate information on their diamonds. As records within blockchain systems are tamper-proof, each of the records is certified as authentic. This form of data sharing then allows people interested in buying diamonds the certainty that they are buying a real diamond and from a reputable source.
Once again, blockchain’s transparency has led to strides in this app’s development.
The Rise of the Blockchain Marketing and PR Industry
The rise of blockchain has led to a new form of PR and marketing to spring up – one that is wholly devoted to the social development of this particular industry.
Considering the history of blockchain scams, many social platforms did not allow blockchain to advertise on their platforms. Due to this, blockchain PR and blockchain marketing firms had to take to other social platforms.
This led to the redevelopment of the industry, these new platforms needing distinct techniques and PR strategies. One blockchain marketing and PR firm, GuerillaBuzz, composed the following graphic to show the top blockchain PR social sites:
As you can see, whereas normal PR would expect to see sites like Facebook and Twitter, they are nowhere to be found in this industry.
The development of blockchain has led to the upsurge of new industry developments.
Even though it is still only in its early days, blockchain is one of the most impactful changes that is beginning to permeate into a range of industries. No matter which industry you work in, its likely that blockchain will begin to take effect – if it hasn’t already!
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