If Pinterest is a bellwether of consumer spending, things are not looking up just yet. Still, investors in the social network rallied as Q2 revenue came in roughly in line with expectations and user declines were not as horrible as they thought. That’s not to say Pinterest’s earnings were good. Pinterest missed on earnings and delivered zero user growth in its most recent quarter, citing a combination of factors, such as the lingering impacts from the pandemic, reduced traffic from search engines, the rise of TikTok, and — like many companies reliant on digital advertising — the broader macroeconomic uncertainty that has pulled down other tech stocks, including Meta, Twitter and Snap.
Meta last week delivered its first quarterly revenue decline, while Snap missed analyst’s expectations and declined to forecast its future performance. Twitter, amid a contested acquisition by Elon Musk, has also been fending off an advertiser exit due to the uncertainty over the Musk sale.
Pinterest, meanwhile, posted its own fairly disappointing Q2 results with revenue up 9% year over year, reaching $665.9 million, which was below Wall Street estimates of $667 million. Or, as the Wall St. Journal put it, it was the lowest revenue growth in two years. The company also posted a new loss of $43.1 million and earnings of 11 cents adjusted per share, versus the 18 cents expected. More worryingly, it informed investors its third-quarter revenue growth would be in the “mid-single digits,” when analysts were predicting 12.7% revenue growth.
Users’ numbers stayed flat at 433 million monthly actives — the same number it reported in the prior quarter, and down 5% year over year. However, this was one of the few bright spots amid otherwise troubling news as analysts had been forecasting a bigger drop to 431 million users.
The stock popped on the news that the loss wasn’t as bad as expected, and because revenue was close to expectations. In after-hours trading, the stock was up over 20%, as Pinterest additionally benefited from praise by investor Elliott Investment Management, which recently took a more than 9% stake in the company. (Pinterest confirmed the investment on the earnings call.)
In its letter to shareholders, Pinterest admitted there was “work to be done to grow” users, particularly in its mature markets in the U.S., Canada and Europe.
This was also the first quarterly earnings under new Pinterest CEO Bill Ready, who joined the social image sharing service after leading payments and commerce at Google, and before that, serving as COO at PayPal.
Ready spoke to his plans for Pinterest’s future with a sense of both optimism and urgency, calling it a “very unique platform” but one that must be made more attractive to advertisers and content creators alike. His letter suggested, too, the threat from short-form video, like TikTok, which was listed as a headwind among the competition factors.
“It is…clear that the market is evolving rapidly and we must do the same,” wrote Ready.
The company is in a time of transition, not only because of TikTok, but also because TikTok represents a broader market shift to video as a lead-in to e-commerce transactions, while Pinterest’s roots are in being an image bookmarking site. Traditional social networks are also giving way to “recommendation media” where creator-filled feeds are driven by algorithms, not posts from friends.
Pinterest has been attempting to navigate this change by courting creators and offering new video creation tools. On that front, it reported that 10% of the time spent on the platform is now on video.
Ready, on a call with investors, also praised Pinterest’s strengths in computer vision and machine learning and its growth potential in an ecosystem where consumers are more willing to engage with commerce in a digital environment.
“The majority of shopping sessions now start in a digital environment, regardless of whether they complete online or in a store,” noted Ready. In addition, he pointed out that Pinterest is similar to offline shopping, as the latter is also focused on discovery and is more visual than traditional e-commerce.
The company said it expects its operating expenses to grow in the low double digits quarter over quarter in Q3 due to a new global brand marketing campaign it intends to launch in mid-September and run through late October. The company said it will continue investments in native content and creator efforts, as well.
Small Business Financial Accounting Software and its Benefits
Definition of a Small Business:
Small business is termed as a privately owned organization, partnership, or sole proprietorship with a lesser number of employees and lesser resources as well as lesser annual revenue than a regular-sized business.
What is a Small Business?
While small businesses generally can implement the same quality management systems that are used in larger corporations, still they may face different challenges. Small businesses tend to have fewer human resources and less up-front capital to be dedicated to quality initiatives. As compared to a large enterprise, upper management commitment can be stronger in a smaller business and the communications within the company are more direct and straightforward.
Every small business owner requires to manage their accounts perfectly. Owning and utilizing the right accounting software simplifies this purpose or task.
Top 20 Financial Accounting Software Benefits:
Many Small Business Financial Accounting Software features may prove beneficial to you:
- Easy to customize invoices
- Sending of payment reminders to clients through the software application
- Enables the clients to pay through the credit cards
- Regular and loyal clients are dealt with differently
- Expense tracking with receipt attachments.
- Ability to sort out your transactions concerning which tax is implied on them
- Easily manage your expenses according to their tax deductions
- Generate detailed reports about your business and its finances
- Collaboration is super easy
- Business compliance features
- Cloud-based software
- Global accessibility feature
- Data encryption feature
- The software can be accessed on multiple devices
- Comprehensive billing and invoicing feature
- Offers all the features that a small business needs for managing its accounts
- Inventory tracking features
- Allows you to access the professionally written documentation of the software
- Client portal makes communication with clients easy
- Generates bills and keeps track of what you owe
The Small Business Financial Accounting Software depends on the type of business you are starting up or managing. The most important deciding factor is the available budget in the small business. Based on the availability of a reasonable budget you can purchase good software that reduces the cost of the human workforce. Dealing with a small business requires you to think more smartly and intelligently as the business decision making in such small-sized businesses is extremely critical and crucial.
If you are working on a very tight budget then you might be looking for free options to allow you to get equipped with the financial accounting software. Such software is desperately needed to manage your books correctly.
Cloud-based Financial Accounting Software:
The bookkeeping is all maintained and managed on the internet cloud along with the data encryption which determines the accurate protection and security of data. Now you can access your business information from any part of the world and control your small business efficiently. It also helps you in critical decision making which is extremely cautious for your business.
Moreover, the financial accounting software for small businesses is available in multiple languages so that more customers can come and avail the services of the software. It allows the diverse types of customers coming from different regional zones and areas.
Should you hire any Expert Accountant?
Managing your accounts makes clear sense when your business is small and easy to manage as compared to a large business. It helps you know the exact cash flow into your business which keeps you informed about your business fortunes. At any time and at any moment you can check your financial health situation and make decisions to improve the cash flow.
However, as your business grows it becomes inevitable that you may need an accountant as well. Legal and financial penalties can occur in case of poor bookkeeping.
Having the right accounting software will make a tremendous change and a huge difference to any small business. As your business grows your business needs require scalability and flexibility.
Does Accounting Software Handle Payroll?
Most of the accounting software options on the market today are allowed to integrate with the payroll systems. This feature ensures a high degree of compatibility between the two even if the developer companies are different. Both modules work together to allow maximum business efficiency and profitability.
What is the Conclusive Perspective?
In the market, there is much software available for your services and benefits for the small business but SMACC holds a significant place among all the software. You can not deny its savage importance and role while stepping ahead in your business performance with dignity and confidence. It is a cloud-based software that helps you improve your cash flow rate and directs your small business on the path of continuous growth and prosperity.
How Can Content Marketing Help Young Parents Get the Childcare They Need?
Childcare is a nightmare for young parents. Not only are they not surrounded by the type of community as a generation ago, but they’re struggling to get by. In the absence of such a support system, young parents will need all the help they can get. There are services out there that can help them with childcare. Content marketing can help lead them to the best ones.
Blogging for Young Parents
Blogging for advertising childcare services is a very effective strategy. Young parents, or parents of this generation, have a habit of reaching for Google when they have a question. Hence, blogs and websites that hold the answers can be valuable to them.
The entire premise of content marketing for childcare stems from this. When parents find a blog or a website that they can trust, it automatically puts them into a position to subscribe to it. This is why childcare businesses need to employ content marketing. They can get to a lot more people this way.
Blogs can help young parents find the information they need, as well as peace of mind. Sharing stories of fellow parents that are struggling, and interviews with happy families can help them get through parenting. Content marketing through blogs and using tools like video, images, and personal stories can be very effective.
Creating Content Partnerships
One great way to advertise childcare services is to create digital content partnerships with publications. You can publish on guest blogs or magazines to increase your credibility. This not only gets your attention but improves your authority on a certain subject. This can drive more sales towards you and even popularize you in the public eye as a trustworthy source.
Focus on Creating Valuable Content
As mentioned above, young parents in today’s world are bereft of the kind of support structure once present in societies. With more and more people moving away from home and living in apartments, families are becoming scarce. With people living in single apartments and drifting away from neighborhoods, it’s easier to be alone than ever before. This support structure breakdown leaves young parents on their own most of the time. Unless their parents or their relatives can come over and help them, they’re usually in a mess.
Think about it this way. This generation is so prevalent on their devices that they immediately Google something when they face a problem. It’s a reflex now more than a response. It’s something that we just deem automatic when we face a problem or have a question.
In this regard, valuable content can help young parents deal with their new responsibilities. For instance, blogs about how to feed children or how to help them sleep can help. Blogs about the most common illnesses or ailments that children have can also help them deal with tricky situations. Old remedies and tricks that still work that are passed down over generations can also help young parents raise children.
Valuable blogs can also offer young parents that are loyal readers some discounts for childcare services. They can be given special offers or invited to workshops where they can learn to be better parents.
Create Individual Landing Pages
Landing pages are great tools that can help get web traffic for businesses. However, they’re also great tools for customers to find exactly what they’re looking for. For instance, parents that live in Trenton would usually look for childcare centers in Trenton. Hence a landing page with keywords or key phrases like that or resembling that will track well for those searches. This can work for different countries, cities, regions, etc. Where ever young parents reside where they need childcare, landing pages can help them find what they need.
On the flip side, specific landing pages can also work for young parents that require specific types of childcare. Some childcare focuses more on sports and playing rather than education. Other childcare can focus more on the latter and less on the former. Hence, parents can choose which childcare to put their kids in depending on the information available. Specific landing pages that target parents that need these services will have a better chance of getting traffic.
Content marketing for childcare services can be a boon to young parents. It can be a window to many services they desperately need in the modern era. Well-written blogs with practical tips can help young parents in times of need by offering them several useful strategies on raising their children. Content marketing can also help parents gain from the wisdom of previous generations and current parents. By reading blogs written by middle-aged or senior parents, young parents may find some comfort and encouragement. All this makes content marketing a must-have strategy for childcare providers.
Real World Cases of Blockchain Entering Other Industries
Blockchain is a revolutionary technology that has begun to permeate into a range of other industries. From finance and medical healthcare to art and marketing, blockchain is disrupting and transforming whole fields as it continues to develop.
In this article, we’ll be taking a look at real world cases of blockchain being used within marketing, PR, and advertising. We’ll be discussing:
- De Beers
- and the Blockchain PR and Marketing industry as a whole
Let’s jump right into it!
Back in 2017, Spotify announced that they were going to begin to incorporate blockchain into their daily system of operations. Their plan was to use the decentralized database that blockchain runs on to give a more transparent picture to artists about who owns and earns on certain tracks.
They were about to do this as one of the main benefits of blockchain is how accessible it makes data. Instead of hiding data, every single blockchain transaction is completely transparent. By incorporating blockchain in this way, they have made it so you can see who is involved with a song on the platform. This extends from the singers and the songwriters all the way to the label that released the song.
This transparent form of data sharing allowed for artists, songwriters, and producers to always be fairly attributed with their own work. This eradicated the industry problem of people not getting total credit for their work and resulted in a much fairer system.
Matchpool is an application that uses blockchain currency trading to incentivize their users to participate in certain communities. For example, by using the Matchpool dating app, you’ll be able to receive Guppy Tokens. These can then be redeemed in the application, or purchased and traded or exchanged.
This payment for usage feature works as blockchain can more accurately record transactions. The unalterable style of blockchain ensures that everyone who spends X amount of time on the app is awarded the correlating amount of digital currency.
Alongside this, the incentivization this company uses makes sure that people flock to their products, loading up their networks and ensuring they run smoothly.
Having absolutely nothing to do with beer, this application is the very first platform that uses blockchain to track the history of a diamond. Within this application (named Tracr), you’ll be able to see an incredible wealth of data on a diamond – from where it was mined, to who cut and polished it, all the way to who currently owns it or at which jeweler it is located.
The transparency of blockchain ensures that this app gives accurate information on their diamonds. As records within blockchain systems are tamper-proof, each of the records is certified as authentic. This form of data sharing then allows people interested in buying diamonds the certainty that they are buying a real diamond and from a reputable source.
Once again, blockchain’s transparency has led to strides in this app’s development.
The Rise of the Blockchain Marketing and PR Industry
The rise of blockchain has led to a new form of PR and marketing to spring up – one that is wholly devoted to the social development of this particular industry.
Considering the history of blockchain scams, many social platforms did not allow blockchain to advertise on their platforms. Due to this, blockchain PR and blockchain marketing firms had to take to other social platforms.
This led to the redevelopment of the industry, these new platforms needing distinct techniques and PR strategies. One blockchain marketing and PR firm, GuerillaBuzz, composed the following graphic to show the top blockchain PR social sites:
As you can see, whereas normal PR would expect to see sites like Facebook and Twitter, they are nowhere to be found in this industry.
The development of blockchain has led to the upsurge of new industry developments.
Even though it is still only in its early days, blockchain is one of the most impactful changes that is beginning to permeate into a range of industries. No matter which industry you work in, its likely that blockchain will begin to take effect – if it hasn’t already!
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