If Pinterest is a bellwether of consumer spending, things are not looking up just yet. Still, investors in the social network rallied as Q2 revenue came in roughly in line with expectations and user declines were not as horrible as they thought. That’s not to say Pinterest’s earnings were good. Pinterest missed on earnings and delivered zero user growth in its most recent quarter, citing a combination of factors, such as the lingering impacts from the pandemic, reduced traffic from search engines, the rise of TikTok, and — like many companies reliant on digital advertising — the broader macroeconomic uncertainty that has pulled down other tech stocks, including Meta, Twitter and Snap.
Meta last week delivered its first quarterly revenue decline, while Snap missed analyst’s expectations and declined to forecast its future performance. Twitter, amid a contested acquisition by Elon Musk, has also been fending off an advertiser exit due to the uncertainty over the Musk sale.
Pinterest, meanwhile, posted its own fairly disappointing Q2 results with revenue up 9% year over year, reaching $665.9 million, which was below Wall Street estimates of $667 million. Or, as the Wall St. Journal put it, it was the lowest revenue growth in two years. The company also posted a new loss of $43.1 million and earnings of 11 cents adjusted per share, versus the 18 cents expected. More worryingly, it informed investors its third-quarter revenue growth would be in the “mid-single digits,” when analysts were predicting 12.7% revenue growth.
Users’ numbers stayed flat at 433 million monthly actives — the same number it reported in the prior quarter, and down 5% year over year. However, this was one of the few bright spots amid otherwise troubling news as analysts had been forecasting a bigger drop to 431 million users.
The stock popped on the news that the loss wasn’t as bad as expected, and because revenue was close to expectations. In after-hours trading, the stock was up over 20%, as Pinterest additionally benefited from praise by investor Elliott Investment Management, which recently took a more than 9% stake in the company. (Pinterest confirmed the investment on the earnings call.)
In its letter to shareholders, Pinterest admitted there was “work to be done to grow” users, particularly in its mature markets in the U.S., Canada and Europe.
This was also the first quarterly earnings under new Pinterest CEO Bill Ready, who joined the social image sharing service after leading payments and commerce at Google, and before that, serving as COO at PayPal.
Ready spoke to his plans for Pinterest’s future with a sense of both optimism and urgency, calling it a “very unique platform” but one that must be made more attractive to advertisers and content creators alike. His letter suggested, too, the threat from short-form video, like TikTok, which was listed as a headwind among the competition factors.
“It is…clear that the market is evolving rapidly and we must do the same,” wrote Ready.
The company is in a time of transition, not only because of TikTok, but also because TikTok represents a broader market shift to video as a lead-in to e-commerce transactions, while Pinterest’s roots are in being an image bookmarking site. Traditional social networks are also giving way to “recommendation media” where creator-filled feeds are driven by algorithms, not posts from friends.
Pinterest has been attempting to navigate this change by courting creators and offering new video creation tools. On that front, it reported that 10% of the time spent on the platform is now on video.
Ready, on a call with investors, also praised Pinterest’s strengths in computer vision and machine learning and its growth potential in an ecosystem where consumers are more willing to engage with commerce in a digital environment.
“The majority of shopping sessions now start in a digital environment, regardless of whether they complete online or in a store,” noted Ready. In addition, he pointed out that Pinterest is similar to offline shopping, as the latter is also focused on discovery and is more visual than traditional e-commerce.
The company said it expects its operating expenses to grow in the low double digits quarter over quarter in Q3 due to a new global brand marketing campaign it intends to launch in mid-September and run through late October. The company said it will continue investments in native content and creator efforts, as well.
Why I Ditched Microsoft Excel for Google Sheets (And Why You Should Too!)
Hey there, fellow spreadsheet enthusiasts! Today, I want to share my journey from being a die-hard Microsoft Excel fan to becoming a Google Sheets official nerd. Believe me, it wasn’t an easy decision, but after experiencing the wonders of Google Sheets, there’s no turning back.
I’ve done so many other tech reviews, it just felt right to do one on Microsoft Excel vs. Google Sheets. So, grab your virtual seat, and let’s dive into why you need to stop using Microsoft Excel and start embracing the awesomeness of Google Sheets.
Excel, We Had a Good Run…
I’ve had a long and fruitful relationship with Microsoft Excel. We’ve tackled countless budgets, analyzed heaps of data, and even played the occasional game of spreadsheet Sudoku (admit it, we’ve all been there). But as the years rolled on, it became evident that Excel had its limitations, and it was time for a change.
The Love-Hate Relationship with Excel
Don’t get me wrong; Excel is a powerhouse when it comes to crunching numbers and performing basic calculations. It’s like that trusty old calculator you had in high school. However, when things get complex, Excel can feel like trying to solve a Rubik’s Cube blindfolded – frustrating and time-consuming.
Why I Fell Out of Love with Excel:
- Collaboration Nightmares: Ever tried collaborating with multiple people on an Excel file? It’s like trying to play a symphony with a broken piano. Google Sheets, on the other hand, offers real-time collaboration. It’s like having a jam session where everyone is in sync.
- Formula Frustration: Excel’s formulas are like a secret society’s code. Nested IF statements? Array formulas? It’s a maze. Google Sheets simplifies this with a user-friendly formula bar that guides you, making complex calculations less intimidating.
- Data Size Drama: Excel has its limits, and sooner or later, you’ll bump into them. Large datasets can bring Excel to its knees. Google Sheets handles big data gracefully, giving you the freedom to analyze without constraints.
- Dated Data Visualization: Creating charts and graphs in Excel is like painting with finger paints. Google Sheets offers sleek, modern data visualization options that can turn your data into works of art.
- Mobile Accessibility: In a world where we’re always on the move, Excel’s mobile app falls short. Google Sheets’ mobile app is user-friendly and lets you access your spreadsheets from anywhere, anytime.
- Automatic Backup: Excel doesn’t automatically save your work, and one wrong click can erase hours of effort. Google Sheets automatically saves your changes, so you can breathe easy knowing your work is secure.
- Free or Affordable: Let’s talk money. Excel can be pricey, especially if you need advanced features. Google Sheets offers a free version and affordable subscription options that won’t break the bank.
- Data Security: Sharing sensitive information via Excel can be risky. Google Sheets provides secure, permission-based sharing, ensuring your data stays safe and sound.
Why I Fell in Love with Google Sheets:
Now that you know why I had to part ways with Excel, let me tell you why Google Sheets became my new spreadsheet crush:
- Seamless Collaboration: Real-time collaboration is a game-changer. With Google Sheets, my team and I can work on the same spreadsheet simultaneously, leaving version control issues in the past.
- User-Friendly Formulas: Google Sheets’ formula bar guides you through creating complex formulas, making even the trickiest calculations manageable.
- Data Freedom: The freedom to work with large datasets without worry is liberating. No more hitting Excel’s limits and sacrificing data.
- Modern Data Visualization: Visualizing data has never been easier. Google Sheets offers sleek chart options that help convey insights effectively.
- Mobile Magic: Google Sheets’ mobile app keeps me productive on the go. I can access and edit my spreadsheets from my smartphone or tablet without a hitch.
- Automatic Peace of Mind: Knowing that Google Sheets saves my work automatically is a weight off my shoulders. No more “did I save that?” moments.
- Budget-Friendly: Google Sheets’ free version has impressive features, and their paid plans are affordable, making it accessible to all budgets.
- Top-Notch Security: Secure sharing options ensure my data remains confidential, granting access only to those who need it.
Breaking up with Microsoft Excel wasn’t easy, but transitioning to Google Sheets was one of the best decisions I ever made. It’s more than just a spreadsheet tool; it’s a game-changer for productivity, collaboration, and data analysis. So, my fellow spreadsheet fanatics, it’s time to make the switch. Embrace the future with Google Sheets, and you’ll wonder why you didn’t do it sooner. Trust me; your spreadsheets will thank you!
How safe is my data after a hack or leak?
The UK’s elections watchdog revealed on Tuesday it had been the victim of a “complex cyber-attack” potentially affecting millions of voters.
It also emerged personal details of police officers in Northern Ireland were published accidentally.
But what can you do if you are concerned your data may have been leaked, and how can you prevent issues?
How safe is my data?
Generally, when public organisations such as the Police Service of Northern Ireland (PSNI) respond to Freedom of Information requests they should remove any identifying data.
But in this case the force published confidential details by accident, leaving some officers and their families with concerns about their safety.
However, an average person affected by a data leak or hack should not panic.
Regarding the cyber-attack affecting UK voters, the Electoral Commission has apologised to those affected but says on its website the data it holds is “limited, and much of it is already in the public domain”.
“According to the risk assessment used by the Information Commissioner’s Office [the data regulator] to assess the harm of data breaches, the personal data held on electoral registers, typically name and address, does not in itself present a high risk to individuals,” it says.
This information could be combined with other bits of data about you, such as what you share on social media, to identify you – but this takes a lot of time and cyber criminals will generally only target prominent individuals like this.
And unless you have opted out of being named on the open electoral register, much of this information will already be publicly available online.
If you are concerned about a different data breach, and are worried your information may have been lost, there are also websites which will tell you if your email was part of a known data breach.
The Electoral Commission specifically recommends people use the free online service Have I Been Pwned (sic) to check this.
What can I do to keep my data safe?
If you believe your password to an account may have been compromised, it makes sense to change it.
But you should be mindful not to respond to any emails recommending this, as they could be attempting to scam you – instead you should visit the website as normal, and change your password there.
This is also why it is important to have different passwords for different accounts.
By always keeping different log-in credentials, a future hack is less likely to affect you seriously as the hackers will not be able to use your data beyond accessing a single service you used.
Another thing people can do is to remain vigilant online to avoid any data loss.
Recent research from Barclays released on Wednesday shows that 87% of all scams take place on tech platforms, such as dating apps, social media and online marketplaces.
It says these scams are on the rise, and it wants tech platforms to shoulder some of the liability.
“Without the joint help of tech organisations, the Government, and regulators, we risk enabling the unchecked growth of what is now the most common crime in the UK, hurting countless individuals, and costing our economy billions each year,” says Barclays CEO Matt Hammerstein.
“Our data shows that tech platforms – particularly social media – are now the source of almost all scams. However, there is no current legislative or regulatory framework obliging the tech sector to support the prevention of these crimes, as there rightly is for banks.”
But there are a few simple steps you can take to stay safe online, which can help protect your data – and your wallet.
These include using a strong password for each site you visit, avoiding emails from people you do not know, and being careful when visiting unfamiliar websites.
The Rising Importance of Managed IT Services with Proficiency in Apple Devices for Today’s Business Landscape
In the rapidly evolving world of business technology, there’s an undeniably prominent shift toward Apple devices. Their sleek designs, unparalleled security features, and user-friendly interfaces have made them a favored choice among business professionals. Yet, the challenge remains: how do businesses ensure they’re tapping into the full potential of these devices while ensuring security, efficiency, and smooth integration into existing systems? Enter managed IT services companies, particularly those that are Apple aficionados.
If you’re a business owner or decision-maker, you’ve likely encountered the classic dilemma: hiring in-house IT specialists or outsourcing. With the increasing reliance on Apple devices in modern businesses, it’s not just about finding IT support but the right IT support.
Apple’s ecosystem is unique. It’s not merely about devices but also the secure, interconnected universe they create. An iPhone syncs seamlessly with a MacBook or an iPad, leading to an integrated working experience. However, with this high level of sophistication comes the necessity for specialized knowledge.
“You wouldn’t hire a general handyman to fix a specific issue with your car. Similarly, hiring general IT support might not do the trick for businesses that rely on Apple devices. They need specialists,” points out Aaron Kane of Machero in Chicago.
The Perks of Outsourcing to Apple-Savvy Managed IT Services
The advantage of partnering with a managed IT service familiar with Apple’s world is multi-fold. They bring a deep understanding of Apple’s operating systems, know the best practices for integration, and can troubleshoot issues specific to Apple products. This expertise is often hard to find in generic IT teams.
Furthermore, such companies can help businesses deploy Apple devices in a way that they’re used to their maximum potential. They understand the nuances of iOS, macOS, and other Apple-specific software and can guide businesses in deploying tools and applications best suited to their needs.
Ed Anderson of Dyrand Systems in Vancouver (Visit their website) echoes this sentiment. “Modern business operations demand agility. And in a landscape dominated by Apple devices, you need IT support that speaks Apple’s language fluently. Outsourcing to managed IT services that are Apple specialists is more than a trend; it’s a strategic move.”
The Security Element
Security is one of Apple’s hallmarks. Yet, the best hardware and software security features can be undermined if not handled appropriately. Regular updates, patches, and knowledge of potential threats specific to Apple’s ecosystem are crucial.
Jorge Rojas with Tektonic Managed Services emphasizes the security component. “When we talk about Apple devices, we’re looking at a different kind of architecture, both in hardware and software. The threats these devices face, while fewer than others, are unique. A managed IT service team that is well-versed in Apple’s realm is your best bet against potential cyber threats.”
Today’s business world isn’t just about adopting the best technology and understanding and integrating it seamlessly into one’s operations. With their growing popularity in the corporate world, Apple devices come with their own demands and intricacies. While these devices offer many advantages, leveraging them requires specific skills and expertise.
The choice is clear for businesses keen on not just surviving but thriving in today’s tech-centric environment. Partner with a managed IT service that knows Apple inside out. It’s an investment that promises smooth operations and a competitive edge in a landscape where technology is the game-changer.
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