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Zoom is piloting ads for free users



Zoom is piloting ads for free users

Zoom is introducing a pilot advertising program that will show ads to users on its “Basic” free tier. The company says the ads will support investments and enable it to continue providing its platform to free users.

Basic tier users will only see ads if they join a meeting hosted by another Basic tier user. For the initial test, ads will be displayed on the browser page users see when they end their meeting. It’s possible that Zoom may show ads in other areas of the user interface once initial testing is concluded.

As part of the pilot, Zoom users will see a banner on its website that provides a link to its cookies management tool so they can manage which ads they are shown. Zoom also notes that it has updated its Privacy Statement to make it clear that it will not use meeting, webinar or messaging content for any marketing, promotions, or third-party advertising purposes.

Although the company has made it clear that users won’t see ads during meetings, this latest move is a significant change for Zoom. The platform’s free basic service lets users host group meetings for up to 40 minutes, which allowed Zoom’s popularity to skyrocket amid the pandemic. With this latest change, Zoom is imposing a new restriction upon its free basic users, which it says is a necessary step.

“This change ensures that our free Basic users are able to continue connecting with friends, family, and colleagues with the same robust platform we have always offered,” Janine Pelosi, Zoom’s chief marketing officer, outlined in a blog post.

The change comes as Zoom has spent the last year focused on being more than just a popular video conferencing tool. Earlier this year, the company launched a $100 million fund to invest in companies building applications based on the company’s platform. Zoom recently made its  of investments as part of the fund.

In terms of acquisitions, the company recently announced plans to acquire German startup Karlsruhe Information Technology Solutions or “Kites” for short, to bring real-time machine learning-based translation to its platform. Zoom had also planned to acquire Five9, a maker of cloud-based customer service software, but the deal was subsequently called off.

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How to Get Backlinks: 10 Strategies




How to Get Backlinks: 10 Strategies

If your company isn’t constructing valuable inbound connections, it won’t rise in the ranks. One of the primary requirements for improving search engine rankings is increasing visibility (SERPs). It’s common knowledge that Google’s ranking system prioritises things that are close together, prominent, and relevant. There is a direct correlation between how well you do on Google, Bing, and Yahoo and these three SEO pillars. A company’s proximity to a searcher isn’t always in its control, but it may endeavour to increase its relevance and popularity. According to Google, “information that Google possesses about a company, from across the web, such links, articles, and directories,” determines how prominent a business will be.

In conclusion, high quality, white-hat backlinks are essential for the success of any organisation. The goal of building white hat backlinks is to show Google that your site is credible by having other reputable sites connect to it. Your website’s visibility will increase according to the number of positive votes it receives. As a bonus, white hat backlinks get acquired in a morally sound manner rather than via the use of spammy methods.

1. Outstanding Material

Visitors have always been interested in a website’s content. Site visits are directly proportional to the content’s quality. However, we must exercise caution while selecting the most appropriate material format. By selecting material that speaks to who you are as a company and what you stand for, experimenting with various content forms might help you attract a wider audience. It is among the most time-tested SEO tactics that have proven effective.

2. To Reach Out To Someone, Try Sending A Cold Email

Given the time commitment involved, it’s not the simplest approach. First, compile a list of potential recipients’ email addresses. The next step is to craft your message such that it is persuasive without coming off as demanding or insistent.

3.  To Give Praise Where Praise Is Due

Even though your company may be referenced, you may not always get credit for it. For example, you may write a nice review of a service provider, but they may not link to your site. In both cases, you are entitled to a backlink for your company’s website as you have provided a service. If an existing client or business partner mentions your company or brand on their website, politely request a backlink.

4.  Make Infographics

The use of infographics is a well-known strategy for increasing site visits. Strong graphics have a significant role in capturing the attention of consumers. In addition, infographics are effective in attracting visitors and gaining backlinks.

5.  Give A Reporter A Hand

Help the Reporter Out is another name for this (HARO). As the name suggests, helping out a journalist is assisting a writer or journalist who needs your assistance in the form of a quotation or other information to complete their work. If you do something like that for someone, they may be willing to connect to you or reference you in their blog post.

6.  Put Out New Findings

The psychology of content distribution is important when analysing why and when individuals share material. For example, 94% of people surveyed in recent research indicated they think about whether or not the information they offer would be valuable to the receiver before sending it.

7.  See What Is Being Said About The Competition

Competitor research is an essential SEO tactic. Monitoring what others say about you online may teach you how they’re constructing their own web of inbound links. Backlinks grow in number after social media mentions. Brand awareness and value are enhanced when their names are spoken.

8.  Make Use Of The Phantom Method

Linking to your site is great, but getting too many links to a single page is not a good idea. Each page will have its unique goal that, if accomplished, will unlock access to the Phantom method. Instead of building new connections, this method emphasises strengthening those already in place. You may call it “secondary connecting.”

9.  Put Out Complete And Detailed How-Tos

As the name indicates, an ultimate guide is the most comprehensive reference work available on a certain subject. Using the term “ultimate” shows you have the greatest, most up-to-date information on the issue and pique customers’ interest. Following a systematic tutorial is the simplest method to master a new skill. One of the goals of a systematic tutorial is to make something difficult for the consumer as easy as possible.

A company may improve its backlink profile with any of these guidelines. For instance, if you have published a detailed primer on digital advertising, you could find yourself included in a blog post on affiliate marketing.

10. Create A Two-Way Connection

Exchanging links is a fantastic concept. If you locate one, you may conduct a link exchange with a site that seems to be interested in the material. You will provide them with the material in return for a link to the site or article, and they will do the same thing for you.

It is recommended that you get some major players to promote your connections. First, you must focus on establishing a strong backlinking network, and only then can you approach based online resources for assistance.


Deciphering Google’s ever-changing search algorithm may be tedious and fraught with trial and error. However, improving your brand’s relevance & prominence are two tried-and-true strategies for climbing the search engine rankings. One method is via link building, which may consist of either internal links or external backlinks. Other essential SEO Services Darwin ideas abound as well.

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4 Ways to Reset BIOS Password




4 Ways to Reset BIOS Password

Getting into the BIOS settings is crucial if you want to modify the boot priority, overclock the  CPU or troubleshoot system-related issues. However, if a password is set and you are unaware of it, this can be quite a hassle when you want to boot into the BIOS or even the operating system. 

If you do know the administrator password, you can reset it by entering the BIOS settings. You can also clear out the BIOS password by clearing the CMOS battery. 

Before going into the password reset process, it is worth knowing the two different password types you can set on the BIOS.  

  • Administrator Password: If this password is set, users have to enter it every time they try to enter the BIOS. It restricts unauthorized access or modification of the BIOS settings. 
  • User Password: You will be asked for the user password before the operating system loads up. This password is also referred to as the System password on some devices. The operating system will not boot up unless you provide the correct user password. 

Table of Contents

Reset the Password From BIOS

If you remember the Administrator password for the BIOS, you can clear or reset it from the BIOS settings.

  1. Restart the computer and press the specific BIOS key for your device when you see the manufacturer logo. The key to enter the BIOS could vary with the manufacturer but it is usually F1, F2, F10, F12, or DEL.
  2. It will ask you for the administrative or user password to access the BIOS. Enter the password.
    Admin password in BIOS
  3. Now, find the section for configuring the BIOS password.
    BIOS settings for password
  4. Navigate to the section and hit enter, then enter the current password. 
    Enter current bios password
  5. When asked for a new password, leave the field empty and select Ok. Do the same for both the Admin and the User Password.
     clear BIOS password
  6. Save and Exit from the BIOS. 
  7. This will clear out the BIOS password. You will now have access to the BIOS without having to enter a password.  

Using Clear CMOS Button

Some new higher-end motherboards come with a CMOS reset button that can revert the BIOS configurations to their factory default. This button is usually located in the back I/O panel of the motherboard. The name of this button can vary with the manufacturer.  You may find it labeled as “ClearCMOS”, “Flash” or “Reset CMOS.” 

  1. Shut down the computer and disconnect all the cables attached to the computer’s case.
  2. Find the CMOS reset button on the back of the case. 
    clear cmos button
  3. Press and hold the button for 15-20 seconds. 
  4. Put the computer back in place and then turn it on.
  5. Using your device-specific BIOS key try to boot into BIOS. See if it asks you for the password. 

If you did not find a CMOS reset button on your computer, you can also use the BIOS jumper to reset the password. The jumper is a series of metal pins located in the motherboard. These jumpers are responsible for opening, restricting, or bypassing an electrical circuit. 

CMOS jumper is a three-pin conductor located in the motherboard near the CMOS battery.  To reset the BIOS password you need to shift the CMOS jumper from its default position. 

  1. Turn off the computer and disconnect all the cables and peripherals connected to it. Now press and hold the power button for about 20 seconds. This will drain the excess power stored in the motherboard. 
  2. Open the side panel of the CPU to gain access to the motherboard. 
  3. Locate the CMOS Jumper. It must be labeled CLRPWDRESETCLRTCCLEARCLEAR CMOS, or similar phrases. 
  4. You will see three pins in the Jumper with the default configuration 1-2.
    BIOS jumper original position 
  5. To reset the BIOS, shift the jumper to position 2-3.}
     shifting jumper to clear the bios password
  6. Wait for a while and move the jumper back to its default position. 
  7. Finally, reassemble the computer, turn on the computer and try to boot into the BIOS. You will not be asked for any passwords 

On the laptops, you will not find the jumpers or Clear CMOS button. Reseating the CMOS battery becomes the only option in that case. The CMOS battery is responsible for retaining the BIOS configurations including its password. When you remove the CMOS battery, there will be nothing to power up the BIOS firmware, and the configurations including the password revert to their factory default.  

For the Laptops, you need to open the back panel to get access to the motherboard and then the CMOS battery. 

Some Laptops come with a soldered CMOS battery which makes it difficult to reset or replace them. In that case, visit the service center for resolving the issue. 

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Does Your Desktop Have Wi-Fi? Here’s How to Find Out




Does Your Desktop Have Wi-Fi? Here’s How to Find Out

The easiest way to tell if your desktop has Wi-Fi is by checking the back side of your chassis for Wi-Fi support. Your desktop might have a built-in Wi-Fi module, a PCIe Wi-Fi adapter, or a USB Wi-Fi receiver installed. Alternatively, you may find a port labeled “Wi-Fi” on the back of the computer.

But there are cases where the Wi-Fi adapter or its driver is disabled in your system. This will restrict the OS from accessing Wi-Fi, leading you to think that the desktop does not have Wi-Fi. So you need to perform several steps to determine if your desktop has Wi-Fi.

Table of Contents

Check Motherboard Manual

Your motherboard user manual contains every detail about the motherboard, its supported component, and how to connect each component. Using the manual, you can check if your motherboard supports Wi-Fi. 

Check System Tray Icon

Check Windows Settings

Network and internet settings in Windows allow you to access and change any network-related settings. This includes Wi-Fi as well. If you do not see Wi-Fi listed on the Network and Internet settings, your desktop does not support Wi-Fi.

  1. Press the Windows + I key to open Settings.
  2. On the left panel click Network & internet.
    netword and internet check wi-fi

Now, on the left panel, you will see a list of network settings. If the list contains Wi-Fi, your desktop has Wi-Fi. Enable it to connect to a network wirelessly.

You will not see Wi-Fi in Windows settings if it is disabled from the Control Panel. In that case, you need to check Network Connections as well.

Check Network Connections

Network connections contain the list of all your system’s built-in or connected network devices. Besides this, you can also disable/enable each device driver, manage its properties and diagnose the device. Using Network connections, you can determine whether your system has Wi-Fi.

  1. Press the Windows + R key to open Run.
  2. Type ncpa.cpl and press Enter to open the Network Connections window.
    open network connections does my pc have wifi
  3. Here, check if Wi-Fi is listed.
    check network connections

To ensure this is not the case, we recommend you check if the device is removed from the Device Manager or disabled from the BIOS.

Check Device Manager

When uninstalling a driver using Device Manager, the OS will not acknowledge the device. Even if the device is connected, you cannot access its functionalities. The same goes for the Wi-Fi driver. 

You cannot access Wi-Fi settings if the Wi-Fi driver is uninstalled or not installed at all.

  1. Press the Windows + X key and select Device Manager.
    open device manager desktop wifi
  2. Right-click on the top of the list where you see the Desktop name.
  3. Click on Scan for hardware changes. By doing this, the Device Manager will automatically check the system for drivers and install them. 
    scan for hardware changes does my pc have wi-fi
  4. Now, Check Network connections to see if you see Wi-Fi.

Check BIOS

BIOS, or the Basic Input Output System, allows users to access and change the settings related to hardware connected to the motherboard. You can also enable and disable Wireless LAN or WLAN using the BIOS. If disabled, your OS will not detect the Wi-Fi adapter.

You need to enable WLAN in the BIOS to ensure that the OS uses Wi-Fi.

  1. Repeatedly press the BIOS key during startup to enter the system BIOS. The BIOS key could be any of the function keys or the delete key.
  2. Navigate and find settings such as, WLANOnBoard WLan Controller or WLAN enable and Enable it.
    disable onboard wi-fi
  3. Save and exit the BIOS.
  4. Boot into the OS and check if the Network Connections displays Wi-Fi.
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